Debra is a pioneering marketing veteran with work in the fields of entertainment, technology, corporate, real estate, lifestyle and non-profit. She began her career in New York working in-house at companies like Warner Records, BMG and Viacom. Her early start in the entertainment industry was a true equalizer as she aligned artists with major brands in new and exciting ways enhancing their profiles. As early as 1995, Debra was effective at using the internet and other digital media as vehicles to market musical artists and affiliated brands.
With a move to Los Angeles, Debra was on the frontier of strategic marketing joining forces with Mark Burnett Productions securing lucrative integration deals for The Apprentice. She was also responsible for developing a merchandising program for affiliated shows.
After 10 years in California, West followed her love of the mountains to Utah where she has created a variety of successful real estate and lifestyle marketing campaigns for companies like Engel & Voelkers and Berkshire Hathaway. Besides the ski and real estate industries Utah is a perfect hub to the inter-mountain west and an exciting locale for entrepreneurial endeavors, film, television and technology industries.
Throughout her career, Debra has been especially inspired to help clients represent their unique missions and identities in fresh ways across media. Debra is an enthusiastic and versatile professional and enjoys working with a range of clients from artists to C-suite executives.
During time off, Debra enjoys skiing, working at the ranch, home design, fine dining and photography. She has also been active contributing to non-profit and local organizations including Utah Open Lands, National Ability Center, Park City Institute, and Silicon Slopes.
Award winning communications consultant and trusted advisor with years of experience leading and implementing traditional and digital public relations, strategy and branding programs for corporate, product, personality and celebrity campaigns touching many of the tent post moments in popular culture and business.
As a communications and branding specialist across a realm of corporate and product verticals, Jill is responsible for the strategic creation, consultation and implementation of overall vision of how the company, executives and products show up in the world. As a leader, she creates programs that resonate with measurable results ranging from internal communications to global communications plans. She elevates the conversation to leverage relationships and innovate thoughts and outcomes.
Jill Siegel has been responsible for the campaigns for winners and nominees of multiple Grammy Awards, Tony Awards, American Music Awards, People’s Choice Awards, New York Times Bestsellers and numerous multi-platinum and gold recordings including those for the Rolling Stones, New Kids on The Block, Gloria Estefan, Bon Jovi's David Bryan, Frank Wildhorn, Linda Eder, Janet Jackson, Motley Crue, Steven Tyler, The Three Tenors Hard Rock Café, lonelygirl15 and the campaigns for the launch of the YouTube Original series ulookhaute.
Jill is responsible for securing forward thinking media campaigns, conference placements and integrated coverage - in traditional and digital media outlets -- including virtually every morning, late night and syndicated television program, multiple magazine covers, significant print features in consumer and trade publications and interesting placements that punctuate each campaign to provide point of difference memorability that translates to sales and elevation of the brand.